Lance Armstrong - You Need Action Wipes...
With excitement, I sent a tweet from my Blackberry stating: "@todayshow - Tweetup tonight @ Shorty Awards." This got their attention and in turn, they "retweeted" my note to their 10,894 followers. Super, super cool! All this garnered calls, emails and comments from other Tweeps such as:
- @LEVEL_Ops to @OGILVY - Does a 140 character paper sign on TV and TwitPic count as new media? This looks like the "New PR"
- @scotttemplar to @MarthaVan That's awesome. Keep it simple - great example of integrating on-line/off-line PR at the most basic level
- @ErikBecerril to @marthavan http://twitpic.com/1fk55 - Hahaha, fantastic Martha!! You got to Tweet on National TV!
While the Shorty Awards are unlike an Oscar, a Nobel Peace Prize or a Super Bowl win, it holds just as great significance for me. For one, it is something my dad and I got to share during his last days and secondly, it's the recognition that enough people felt strong enough to place their vote with Action Wipes and @marthavan that gives me the encouragement to continue on. But for Life Elements, the company and Action Wipes, the brand, I hope this award helps continue the growth in exposing our products and leads to additional distribution opportunities and yes, sales :-) ...All things Twitter has provided since I started using it a few months ago.