Let's Make Lemonade

As many of you know, I've been very excited about the launch of our new single packs. We have spent weeks and weeks working through the package design, tweaking the formula so that it's just right, approving samples and eagerly waiting while the packs were printed and filled.

So you can imagine my excitement when UPS delivered boxes filled with the new singles last Tuesday, May 26. The delivery was well timed too as the existing inventory of multi-packs is quickly dwindling. I was so excited that I asked my UPS man to open one of the boxes right away so that he could see the fruit of my labor and gush with me as to what a great product I had created. I was like a little kid at Christmas, holding my breath as he slowly cut through the tape.

With eyes big as buttons, I saw a glimpse of the beautiful orange color and blue swoosh upon shiny white packs. But as I reached in and held them in my hands, my big button eyes quickly turned into saucers! My excitement was extinguished and disappointment quickly set in. This was not the packaging material I had approved!

As the UPS man and I began testing them, we noted that the scent was spot on, the foaming action and wetness was right - but something else was off. I then realized that the fabric was not quite the same weight as my standard wipes. As tears started rolling down my face, all I could say was "how could this have happened"? After all, I was at the factory when we created the first run of single packs (the plain packs created for teams, clubs and companies wanting to co-brand the wipes.) The only thing that was suppose to change with the second run was the printing on the packs.

While they are beautiful and work just as I intended, they are not what I promised you or the retailers and distributors that had received samples.

Needless to say, I quickly called my manufacturer and advised them of the situation and we immediately arranged a face to face meeting to discuss how to rectify it. (The great thing about working with U.S. companies, aside from keeping the money here and folks employed, is that I can meet with them as needed.) Having met this past Friday, I'm happy to report that we are working to correct the packaging within the next couple of weeks.

So this is where we turn those lemons into lemonade...

I now have thousands of single packs that I can not put into retail stores, though they still have the same great Action Wipes formula, same big-size wipe, same refreshing scent and clean feeling. So, here is what we are going to do - we are donating the wipes to our military troops! All I'm asking is for help with the shipping fees. The U.S. Postal Service has a special flat rate fee of $10.95 for boxes sent to an APO/FPO address and a flat rate of $10.35 for boxes sent to a U.S. base address. These boxes will hold about 100 single pack wipes each - enough to share with others.

So, If you have a loved one or a friend serving our country and would like to send them some of these Action Wipes, ORDER NOW. I can guarantee you that these will go fast, so put your order in right away, and please, let other military families know about it too.

If you're a non-profit with an upcoming outdoor or athletic event, contact me right away and we'll do our best to help you too!

Win a Year's Supply of Action Wipes!

So as we've been telling you - Action Wipes are strong, washable and durable. After washing, they can be repurposed for other uses, or recharged for continued personal use with our Sports Spray.

At the Avia Wildflower Triathlon this past weekend, we went through a lot of testers (as we usually do at events). Rather than have folks throw the wipes away, we always try to collect them and bring them home to wash and repurpose around our house.

As always, we were asked "how do you repurpose them". For fun, I told a team of women they could make bikini's out of them. After all, if they can withstand 5 machine washings, they should be able to withstand a wave or two - right? So I proceeded to create a bikini - using nine (9) Action Wipes from our recycling bag.

Pretty cool and sexy don't you think? (Note, there are no pins, buttons, bobby pins or anything but hand knots holding it together.)

Having created this masterpiece, we asked Amy & Julie of Whooha Gear if we could hang it up as part of their clothing collection, again, just for fun. The response was great, people loved it!

To that end, we are creating a contests to test your imagination, craft and adventure skills, while at the same time help a charitable cause...

The Contest (May 5 - May 31, 2009)
We're looking for an Action Wipes Girl and/or Guy to fill the pages of our 2010 Calendar. If you are a cyclist, triathlete, marathon runner, climber, hiker, surfer, kayaker or overall outdoor enthusiast - we want you!

The contest starts by submitting a brief proposal (with pictures) or video as to why you should be considered as our 2010 Action Wipes Girl or Guy. The 5 most creative proposals will receive 20 single packs of Action Wipes. From there contestants will have to create an outfit made entirely of those wipes. You will then submit a video modeling your creation and describing how you made it. The two most creative contestants will be crowned as the 2010 Action Wipes Girl(s) or Guy(s).

Winners will receive a year's supply of Action Wipes and featured in our 2010 calendar. The calendar will be made available for purchase through our website and participating partners and retailers. Net proceeds will be distributed to the winner's favorite charity or club.

(Just FYI... we've already received some pretty cool submissions!)
Please note that by submitting your videos and photos, you allow Life Elements, Inc. to use your image. Please contact us for a full models release.