Go Ahead, Buy Their Wipe

With all the different wipes on the market, how do you choose one that's right for your needs?

Well, I've tried to explain this before, but I'm going to put it a different way this time, so listen up...

• Want to clean your butt after you ate that oversized burrito and had to run to the bathroom? Buy these. (And, if you're not sure how to do it, follow these instructions.)
• Want to clean the snot out of your kid's nose (or yours for that matter)? Buy these.
• Want to clean your vajajay? Buy these. 
• Want to clean his... um... you know! Buy these.
• Want to clean everything, and do it well? Buy these.

So what's the real difference between all these wipes - aside from the various body parts they clean? Well, I'll tell you... Marketing, manufacturing, ingredients and quality.

This is how getting a wipe to market typically starts - You have a need of one kind or another, which turns into an idea. Then many plans are made, including a marketing plan which describes how the product will be promoted so that lots of people will buy it.

Then you find a manufacturer to bring the idea to life. You tell them your idea and what you want it to smell like (mango anyone?). They tell you how much, you give them the art work for the packaging (based upon your marketing plan) and they put it all together - with their wetting solution. They call this private label. The only difference between most wipes on the market is the spiel.

But, here's where Action Wipes differs from the rest...

Our formula is the secret. Action Wipes is not a marketing idea…It was developed from the beginning to be a body cleanser with ingredients that we know are safe for every inch of your body and our planet too. We hired our own chemist to create our own, proprietary wetting solution. We ensure that only plant derived ingredients are used. The formula is created in a separate lab, and then shipped in pails to the wipe manufacturer. The manufacturer simply adds water then dips, cuts, folds and inserts the wet fabric into the package. Fabric, which by the way, took years of research to find in order to ensure the right size, weight and quality.

The result - a truly original, natural body wipe, specifically designed to clean and deodorize your body. No parabens, No sodium laurel sulfate (SLS), No alcohol, No BS!

So, when those other guys tell you that their de-greasing, bike cleaning, bath or butt towel formula is good enough for your body, ask yourself this... "Really?" Then check their ingredients.

You can check out our ingredients simply by clicking here.

And remember - NEVER flush any wipe in the toilet or porta-potti (I'll tell you why in the next post).

What's Up?!

I know it's been a while since my last post (boy, that took me back to my catholic roots... "forgive me father for I have sinned. It's been 2 months since my last..."). And shame on me because a lot of exciting things have been going on...

We started September by sponsoring the 2009 MSA Classic in Malibu, CA. The surf competition brought celebrities, pro and amateur surfers of all ages from California, Hawaii, the East Coast, Japan, and Australia. This annual competition is a green-aware event and promotes the importance of sustainability. Therefore, our sponsorship was a no-brainer. When everyone was done surfing, they cleaned up with Action Wipes. (That's Sal Masekela of E!)

That same weekend, we made our way over to the Nautica Malibu Triathlon. Here too, we got to meet celebrities, pass out Action Wipes at the finish line and cheer for Action Wipes sponsored LA Tri Club and Paramount Tri Team.

End of September found us in Las Vegas, attending Interbike, the nation's largest cycling tradeshow. While we did not have a booth, you couldn't miss us. Action Wipes made their way to Outdoor Demo via Masi Bikes, the VIP tent and shuttles. At the show, we were fortunate to have BlackBottoms Cyclewear pass out samples from their booth and at times, have me share the space. The biggest thrill for me though was helping coordinate The Bike Tweetup. One of the biggest parties of the week that helped raise $1500 for charity. (Yup, that's George Hincapie)

In October, you found us at the inaugural Levi Leipheimer's King Ridge GranFondo. Here, we did have a booth at the bike expo & festival, which was a blast. 3500 cyclists, friends and family made this event a huge success. Next years should be bigger and better with a goal of 5,000 cyclists.

November was somewhat quiet. However, those participating in the Dana Point Turkey Trot found a fun surprise in their registration bag... Turkey Trot branded Action Wipes. Same great wipe, but made specially for them. But here is a very cool thing - the committee sent 2,000 of the wipes to our Marines in Afghanistan. I can't tell you how much this pulled on my heart strings. Aside from wet wipes, our troops can use other items that you may be able to help with - so please, check out the list and see if there is anything you'd like to provide.

December is keeping us busy filling orders and getting ready for the holidays. We are very thankful and appreciative to Triathlete Magazine for including us in their Holiday Gift Guide. As a national publication, this brought us a slew of new fans from all over the nation. Thank you again Triathlete!

We also received a great review from BikeRumor.com. It's so thorough that I think I'll us it as a training guide for our new retail clients! Thank you BikeRumor!

Also this month, our dear friends at Cyclefilm have released the eagerly awaited film - "Liz Hatch, Come Ride With Me", sponsored by... Action Wipes! :) So if you have a cycling fanatic that appreciates beautiful scenery and hot chicks, this is the stocking stuffer for them! Check out all their DVD's, you might just find one for yourself too.

Ok, enough for now. I will be updating the blog before the month ends as we have some exciting news to announce very, very soon...