Co-Opetition: It's a good thing!

Since the invention of baby wipes in 1970 there's been an immense surge of wet wipes on a global level - GLOBAL.

These days, you can find a wipe for just about every household chore and every body part...

Besides the familiar baby wipes, there's wipes to clean cell phones, clean floor and kitchen counters, antistatic wipes to clean your computer screen, antiseptic wipes to clean your hands, cosmetic wipes to remove your makeup, specialty wipes that prevent goggles from fogging, self tanning wipes, before or after sex wipes, and of course, wipes for when you can't shower.

While big corporations (Kimberly Clark & Clorox) hold the largest share of the market, there are some small, creative companies that are breaking into that share with some very cool ideas. Some are in direct competition with Action Wipes and others are what I consider "Co-Opetition". Co-Opetition is when a brand competes with Action Wipes for the consumer dollar, but actually compliments it at the same time.

I decided to write this post as many of our fans have discovered these unique wipes one way or another (more often than not, via Twitter) and ask... "Hey, have you seen these?" So let me, show you, how you can use these unique wipes together with Action Wipes...

Purpose: Cleaning Cell Phone
Hate the gunk that builds up on your cell phone over time? Or have you ever thought about the germs left behind when someone else "borrows" your phone? Then Celly Smellys are what you need to clean both gunk & germs off without doing damage to the phone. Now, if that call you received got you all hot and sweaty, then use an Action Wipes too! Celly Smellys are sized 4"x7", are LCD safe, come in multi-packs of 15, four (4) fun scents to choose from and cost about .33 cents each.

Purpose: Degreasing Hands
There are times when Action Wipes are just too big for the job -like when you just want to clean your hands after changing a flat tire, or slipping the chain back on your bike, that's where Grease Monkey Wipes come in handy. Like Action Wipes, they are individually wrapped, so they are convenient and easy to carry in your purse, tool kit or store a couple with your spare tire. Now, if you spent a little too much time changing that tire and you find you need a shower too - then by all means followup with an Action Wipe! Grease Monkey Wipes are sized 8"x7", citrus scent and cost about $1.00 each.

Purpose: Refresh
You know how you can get that refreshing spa scent at home? By hanging an Herban Essentials towelette from the shower head while you shower. The steam helps the essential oils drift through the room just like in a spa. They're also great for when you just need a little refreshing. Unlike Action Wipes, they do not contain any cleansing agents. If you need to clean off the stinky sweat scent - use Action Wipes. Herban Essentials are sized 4.75"x7.5", come in five (5) different scents and cost about .75 cents each.

Purpose: Cleaning
Don't like any kind of scents? Then try Wysi Wipe, a dry, compact (3/4") wipe that expands as you add water. Wysi Wipe contain no wetting solution, scent or cleansing agents, so they're good at wiping off sweat, but not the odor. To clean off the odor - use Action Wipes. Wysi Wipe comes as a small tablet that expands to 9"x10" soft wipe after adding water and costs about .21 cents per tablet.

I hope this helped you understand the differences. If you have a favorite wipe that compliments Action Wipes, tell us about it and we'll spread the word.

And remember... Your face is not a baby's butt!

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